Classification: Full-Time Salaried, Exempt
Compensation: Negotiable
Reports to: Founder/CEO/Creative Director

 

ABOUT US:

Elsa Creative is a young, energetic, female-run company with two distinct brands: Elsa Leigh, and The Darling Effect. We seek to offer a fresh perspective on the products we use and wear daily.

At Elsa Leigh, we design and create beautiful, meaningful jewelry that reminds women of their unique qualities. We want women to feel loved for who they are. 

With The Darling Effect, we take the season’s trendiest gift and lifestyle products and give them a ‘darling effect’, enhancing their look and feel.

 

WHO WE'RE LOOKING FOR:

Elsa Creative is seeking a creative, independent, and hard-working Sr. Marketing Manager to help us grow into a nation-wide brand.  We’re a small close-knit team but have a big passion for what we do and all the products that we bring to the world. Our environment is fueled by creativity and innovation; our people are flexible, adaptable, and always ready to take on new challenges. 

 

WHAT YOU'LL DO:

The Sr. Marketing Manager role is fast-paced and hands-on, exercising both creative and technical skills to direct all companywide marketing strategies, including paid media, organic social, and other traditional and digital marketing initiatives. The candidate will work directly with the Founder on a variety of projects, as well as other internal and external stakeholders in both e-commerce and wholesale markets. They'll have freedom to explore, contribute ideas, and self-initiate projects, in addition to executing and supporting the corporate Plan. 

 

• Strategy and Planning
• Developing comprehensive marketing strategies and plans aligned with business objectives.
• Conducting market research and competitor analysis to identify opportunities for growth and differentiation.
• Defining target market segments and creating buyer personas to guide marketing efforts.
• Collaborating with cross-functional teams to align marketing strategies with product development, sales, and operations.
• Campaign Management and Execution
• Creating and managing integrated marketing campaigns across multiple channels, including digital marketing, social media, email marketing, and traditional advertising.
• Overseeing the development of creative assets such as ad copy, graphics, videos, and landing pages.
• Utilizing data-driven insights to optimize campaign performance and maximize ROI.
• Managing relationships with external agencies, freelancers, and vendors to support campaign execution.
• Digital Marketing and Social Media
• Developing and implementing digital marketing strategies to increase online visibility and drive traffic to the company's website and e-commerce platforms.
• Managing social media channels, including content creation, community engagement, and influencer partnerships.
• Utilizing analytics tools to track social media performance metrics and adjust strategies accordingly.
• Implementing SEO and SEM strategies to improve search engine rankings and drive organic and paid traffic.
• Influencer Marketing
• Identifying and engaging with influencers and brand ambassadors to amplify marketing messages and reach target audiences.
• Coordinating and negotiating influencer marketing campaigns and contracts, including content creation, reviews, and sponsored posts, and evaluating their success and ROI
• Budget Management and Financial Analysis
• Developing and managing the marketing budget, allocating resources effectively to achieve desired outcomes.
• Tracking expenses and monitoring spending against budgetary targets.
• Conducting financial analysis to assess the profitability and ROI of marketing initiatives.
• Performance Measurement and Reporting
• Establishing KPIs and metrics to measure the effectiveness of marketing campaigns and initiatives.
• Analyzing data and insights to identify trends, opportunities, and areas for improvement.
• Presenting findings and recommendations to senior management to inform decision-making and strategic planning.
• Brand Management and Positioning
• Developing and maintaining the brand identity, ensuring consistency across all marketing channels and touchpoints.
• Identifying opportunities for brand positioning and differentiation in the market.
• Implementing and/or attending brand-building initiatives such as tradeshows, sponsorships, partnerships, and events.
• Supporting internal and external sales development via training and education.
• Contributing to successful tradeshows by assisting with design and setup, merchandising,  order entry, and customer service. 
• Customer Relationship Management (CRM)
• Implementing CRM systems to manage customer data, segmentation, and personalized marketing efforts.
• Developing and executing email marketing campaigns to nurture leads, drive sales, and increase customer loyalty.
• Analyzing customer behavior and feedback to improve product offerings and customer experience.

Contributes to collective team effort by accomplishing any other related tasks as assigned.

 

QUALIFICATIONS:

• Bachelor’s degree in Business, Marketing, Communications, or related field (Required)
• 4-6 years experience with progressive levels of responsibility and oversight, preferably within the CPG industry.
• Proven track record of successful product launches and brand management.
• Experience in analyzing market trends, consumer behavior, and competitive landscapes.
• Proficiency in managing budgets and all financial aspects of marketing initiatives.
• Experience working cross-functionally with sales teams, product development, and external vendors or agencies

SKILLS & ABILITIES:

• Strong communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders.
• Analytical mindset with the ability to interpret data and insights to drive marketing decisions.
• Creativity and innovation in developing compelling marketing campaigns and strategies.
• Proficiency in digital marketing techniques, including SEO, SEM, email marketing, and content marketing.
• Knowledge of social media platforms and trends, with the ability to leverage them to engage consumers and build brand awareness.
• Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
• Strong leadership skills with the ability to motivate and lead cross-functional teams.
• Financial acumen to effectively manage marketing budgets.
• Adaptability and willingness to learn new technologies and marketing methodologies in a fast-paced environment.
• Strategic thinking and problem-solving skills to address challenges and capitalize on market opportunities.
• Enthusiastic, approachable, and flexible when working with multiple team members
• Motivated, self-directed, innovative in an entrepreneurial-minded environment

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Ability to stand, walk, use hands to handle or feel, reach with hands and arms, talk, and hear.
• Ability to work in a typical office environment over a full shift.

HOW TO APPLY:  

Those interested in the position are asked to email Elsa Vos at elsa@elsacreative.com with a copy of their resume, cover letter or summary of interest, and work samples, either via digital portfolio or attachments, for review and consideration.

Thank you in advance to all applicants!

Location: Grand Rapids, MI
Classification: Full-Time Salaried, Exempt
Compensation: Aligned to Company and Applicant Expectations
Reports to: Wholesale Sales Manager

 

ABOUT US:

Elsa Creative is a young, energetic, female-run company with two distinct brands: Elsa Leigh, and The Darling Effect. We seek to offer a fresh perspective to the products we use and wear every day.

At Elsa Leigh we design and create beautiful, meaningful jewelry that reminds women of the qualities that make them unique. We want women to feel loved for who they are. 

With The Darling Effect, we take the season’s trendiest gift and lifestyle products and give them a ‘darling effect’, enhancing their look and feel.

 

WHO WE'RE LOOKING FOR:

Elsa Creative is seeking a motivated, energetic, and focused team member to help us grow into a nation-wide brand.  We’re a small close-knit team, but have a big passion for what we do and all the products that we bring to the world. Our environment is fueled by creativity and innovation; our people are flexible, adaptable and always ready to take on new challenges. 

 

WHAT YOU'LL DO AS A SALES SUPPORT SPECIALIST:

The Sales Support Specialist will assist the Elsa Creative sales team in improving our company’s top-line performance and fueling future growth. They will be excited to work with customers, both consumers and retailers alike, in addressing concerns and supporting the team with various aspects of the order-to-cash cycle.

• Oversees customer service for direct to consumer and/or wholesale
• channels.
• Enter orders, make order adjustments, communicate changes or backorders as needed.
• Manages company direct telephone line; respond to customer calls/texts. (Google Voice)
• Monitors company-wide email distributions (‘Example@...’)
• Monitor third-party B2B sales platforms; import new order details, supports business continuity, and leads initiatives to improve bottom-line profitability.
• Contacts customers for updated billing and payment information, as needed.
• Assists Wholesale Sales Manager with Rep Group management.
• Generates reports to support sales and business continuity (Orders Shipped Report, Declined CC Reports, etc.)
• Helps with tradeshow and travel coordination: Work with showroom managers, review tradeshow set up guidelines, coordinate new product samples and set up, coordinate travel plans for sales team.
• May travel to tradeshows to support sales initiatives (order entry, merchandising, customer service)
• Supports Key Account order processing and compliance.
• Research and coordinate inventory needs and projections for key accounts.
• Aids sales team in prospecting new WS customers.
• Contributes to collective team effort by accomplishing any other related tasks as assigned

 

QUALIFICATIONS:

Education & Experience

• Bachelor’s degree in business, finance, marketing, sales or related field (Required)
• 1-3 years work or internship experience in retail, management, finance, business, e-commerce, or related fields.

Skills & Abilities

• Ability to organize multiple projects; set priorities and deadlines.
• Ability to support and manage several teams simultaneously and
  effectively.
• Excellent verbal and written communication skills.
• Positive + enthusiastic attitude when communicating with retailers or
  consumers, in addition to internal team members.
• Surprise and Delight mentality: Seeks optimal and ideal solutions for Elsa Creative and customers alike.
• Highly proficient in Microsoft suite; Excel and/or Google Sheets experience.
• Experience with Shopify or other ecommerce platforms and their
  supporting applications/software is preferred

 

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to stand, walk, use hands to handle or feel, reach with hands and arms, talk, and hear.
• Ability to lift up to 35 lbs.
• Ability to work in a typical office environment over a full shift.

 

HOW TO APPLY:  

Those interested in the position are asked to email Steve at steve@elsacreative.com with a copy of their resume and cover letter or summary of interest for review and consideration.

Thank you in advance to all applicants!