come work with us!

Elsa Creative is a young, energetic, female-run company with two distinct brands: Elsa Leigh, and The Darling Effect. We’re a small close-knit team but have a big passion for what we do and all the products that we bring to the world. Our environment is fueled by creativity and innovation; our people are flexible, adaptable, and always ready to take on new challenges.

All jobs are in-office and located in Grand Rapids, MI

sr. marketing manager
Location: Grand Rapids, MI

Classification: Full-Time Salaried, Exempt
Compensation: Negotiable
Reports to: Founder/CEO/Creative Director



Elsa Creative is a young, energetic, female-run company with two distinct brands: Elsa Leigh, and The Darling Effect. We seek to offer a fresh perspective on the products we use and wear daily.

At Elsa Leigh, we design and create beautiful, meaningful jewelry that reminds women of their unique qualities. We want women to feel loved for who they are. 

With The Darling Effect, we take the season’s trendiest gift and lifestyle products and give them a ‘darling effect’, enhancing their look and feel.



Elsa Creative is seeking a creative, independent, and hard-working Sr. Marketing Manager to help us grow into a nation-wide brand.  We’re a small close-knit team but have a big passion for what we do and all the products that we bring to the world. Our environment is fueled by creativity and innovation; our people are flexible, adaptable, and always ready to take on new challenges. 



The Sr. Marketing Manager role is fast-paced and hands-on, exercising both creative and technical skills to direct all companywide marketing strategies, including paid media, organic social, and other traditional and digital marketing initiatives. The candidate will work directly with the Founder on a variety of projects, as well as other internal and external stakeholders in both e-commerce and wholesale markets. They'll have freedom to explore, contribute ideas, and self-initiate projects, in addition to executing and supporting the corporate Plan. 


    • Strategy and Planning
      • Developing comprehensive marketing strategies and plans aligned with business objectives.
      • Conducting market research and competitor analysis to identify opportunities for growth and differentiation.
      • Defining target market segments and creating buyer personas to guide marketing efforts.
      • Collaborating with cross-functional teams to align marketing strategies with product development, sales, and operations.
    • Campaign Management and Execution
      • Creating and managing integrated marketing campaigns across multiple channels, including digital marketing, social media, email marketing, and traditional advertising.
      • Overseeing the development of creative assets such as ad copy, graphics, videos, and landing pages.
      • Utilizing data-driven insights to optimize campaign performance and maximize ROI.
      • Managing relationships with external agencies, freelancers, and vendors to support campaign execution.
    • Digital Marketing and Social Media
      • Developing and implementing digital marketing strategies to increase online visibility and drive traffic to the company's website and e-commerce platforms.
      • Managing social media channels, including content creation, community engagement, and influencer partnerships.
      • Utilizing analytics tools to track social media performance metrics and adjust strategies accordingly.
      • Implementing SEO and SEM strategies to improve search engine rankings and drive organic and paid traffic.
    • Influencer Marketing
      • Identifying and engaging with influencers and brand ambassadors to amplify marketing messages and reach target audiences.
      • Coordinating and negotiating influencer marketing campaigns and contracts, including content creation, reviews, and sponsored posts, and evaluating their success and ROI
    • Budget Management and Financial Analysis
      • Developing and managing the marketing budget, allocating resources effectively to achieve desired outcomes.
      • Tracking expenses and monitoring spending against budgetary targets.
      • Conducting financial analysis to assess the profitability and ROI of marketing initiatives.
    • Performance Measurement and Reporting
      • Establishing KPIs and metrics to measure the effectiveness of marketing campaigns and initiatives.
      • Analyzing data and insights to identify trends, opportunities, and areas for improvement.
      • Presenting findings and recommendations to senior management to inform decision-making and strategic planning.
    • Brand Management and Positioning
      • Developing and maintaining the brand identity, ensuring consistency across all marketing channels and touchpoints.
      • Identifying opportunities for brand positioning and differentiation in the market.
      • Implementing and/or attending brand-building initiatives such as tradeshows, sponsorships, partnerships, and events.
      • Supporting internal and external sales development via training and education.
      • Contributing to successful tradeshows by assisting with design and setup, merchandising,  order entry, and customer service. 
    • Customer Relationship Management (CRM)
      • Implementing CRM systems to manage customer data, segmentation, and personalized marketing efforts.
      • Developing and executing email marketing campaigns to nurture leads, drive sales, and increase customer loyalty.
      • Analyzing customer behavior and feedback to improve product offerings and customer experience.

Contributes to collective team effort by accomplishing any other related tasks as assigned.



  • Bachelor’s degree in Business, Marketing, Communications, or related field (Required)
  • 4-6 years experience with progressive levels of responsibility and oversight, preferably within the CPG industry.
  • Proven track record of successful product launches and brand management.
  • Experience in analyzing market trends, consumer behavior, and competitive landscapes.
  • Proficiency in managing budgets and all financial aspects of marketing initiatives.
  • Experience working cross-functionally with sales teams, product development, and external vendors or agencies


  • Strong communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders.
  • Analytical mindset with the ability to interpret data and insights to drive marketing decisions.
  • Creativity and innovation in developing compelling marketing campaigns and strategies.
  • Proficiency in digital marketing techniques, including SEO, SEM, email marketing, and content marketing.
  • Knowledge of social media platforms and trends, with the ability to leverage them to engage consumers and build brand awareness.
  • Ability to manage multiple projects simultaneously while maintaining attention to detail and meeting deadlines.
  • Strong leadership skills with the ability to motivate and lead cross-functional teams.
  • Financial acumen to effectively manage marketing budgets.
  • Adaptability and willingness to learn new technologies and marketing methodologies in a fast-paced environment.
  • Strategic thinking and problem-solving skills to address challenges and capitalize on market opportunities.
  • Enthusiastic, approachable, and flexible when working with multiple team members
  • Motivated, self-directed, innovative in an entrepreneurial-minded environment


The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

  • Ability to stand, walk, use hands to handle or feel, reach with hands and arms, talk, and hear.
  • Ability to work in a typical office environment over a full shift.


Those interested in the position are asked to email Elsa Vos at with a copy of their resume, cover letter or summary of interest, and work samples, either via digital portfolio or attachments, for review and consideration.

Thank you in advance to all applicants!