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Insulated Drinkware

Drink Happy! Keep your drink cold or hot for hours.

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Lil Poppy Keychains

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Hands-free Keychain Wristlets

Add your keys and go hands-free!

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My passion and love for packaging design and the sourcing process grew more than I could’ve imagined after starting my first company, a jewelry brand. From concept and design to final execution, seeing a product come to life is a process I never would’ve thought I'd love as much as I do. My husband often refers to me as an “idea machine." and this is when I knew I needed to create a space to let these ideas flourish and come to life. 


Growing up in a family of all girls, my mom could often be heard saying, “That’s so darling,” and that’s where I found my inspiration! Regardless of what product is developed next by The Darling Effect, you’ll be sure to find yourself thinking,

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Elsa Vos

Founder + Designer

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