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TAKE ME EVERYWHERE TUMBLERS

the cup everyone is talking about, made absolutely darling!

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SO-JELLY TOTES

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CHEERS TO LOVE!

our best-selling hands-free keychain wristlets for bridal!

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FLORAL CROCHET BAGS

ready to take the farmers market, beach and more!

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OH HAPPY DAY!

best sellers and new arrivals

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CARRY IT ALL TOTE BAGS

washable + durable, perfect for on-the-go

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DAISY CLAW CLIPS

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Cheers to Drinking in Style!

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My passion and love for packaging design and the sourcing process grew more than I could’ve imagined after starting my first company, a jewelry brand. From concept and design to final execution, seeing a product come to life is a process I never would’ve thought I'd love as much as I do. My husband often refers to me as an “idea machine." and this is when I knew I needed to create a space to let these ideas flourish and come to life. 


Growing up in a family of all girls, my mom could often be heard saying, “That’s so darling,” and that’s where I found my inspiration! Regardless of what product is developed next by The Darling Effect, you’ll be sure to find yourself thinking,

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Elsa Vos

Founder + Designer

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